Articles

A Nanotechnology Startup Log 9, Secures Funding From VC Firm GEMs

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Bangalore & Delhi based Nanotechnology startup Log 9 Materials, has secured an undisclosed amount in its Pre-Series A round of funding from Delhi-based micro VC firm, GEMs. The startup was incubated at TIDES, the incubation centre of IIT Roorkee in November 2015. Founded by Akshay Singhal, the company develops nanotechnology driven products that can be

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The Content Funnel: Targeting Customers with the Right Content at the Right Time

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The Content Marketing Institute recently revealed that – despite more than three quarters (76%) of B2C marketers reporting that they have implemented a content marketing strategy- less than half of marketers (36%) said their content strategy was effective in achieving their goals. Unsurprisingly, the story was no different for B2B marketers. Considering successful content marketing strategies are

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Cable TV Digitization – In Step with Digital India

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When MS Dhoni hit the six to seal India’s World Cup win at Mumbai’s Wankhede Stadium in 2011, it was watched not just by the 42,000+ spectators present in the stadium, but also by a whopping 135 million TV homes across the country in the comfort of their homes. Most of them watched it on

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Amazon Quietly Launches Its Own Social Media Influencer Program into Beta

Amazon, the US e-commerce and cloud computing giant is said to hire 1,000 people in Poland. The company already hires almost 5,000 people in Poland and has service centers in Gdansk, Wroclaw and Poznan ON 14 April 2016. (Photo by Jaap Arriens/NurPhoto via Getty Images)

Social media influencers like famous YouTube celebs or Instagram stars are often found promoting products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is seeking in to get in this action of social media as well. The company has quietly launched the “Amazon

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Is India ready to be the AI Capital ?

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In a country of 1.32 billion people where 48.26 million are unemployed , any kind of automation till recently , was unwelcome .With the government , taking a strong stance on digital technologies , a floodgate of investments seem to have opened up.  AI is the latest muse for investors , large corporates and fintechs

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Facebook and Google Won’t Let Fake News Sites Use Their Ad Networks

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The changes still don’t stop the companies from enabling the spread of misinformation. It just got harder for fake-news websites to make money from ads. Within hours of each other on Monday evening, Facebook and Google both announced that sites that intentionally deceive or mislead visitors won’t be allowed to use the internet giants’ advertising

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Kaali-peeli taxis could hitch a ride with app cabs

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City taxis, popularly known as ‘kaali-peeli’ taxis, which are struggling to survive since the entry of app-based aggregators like Uber and Ola, may get a fresh lifeline. Such commercial passenger vehicles are likely to be allowed to attach with aggregators and run like any other ride-hailing service. At present, kaali-peeli (black and yellow) taxis are

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8 INDIAN STARTUPS

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Indian Startups aim to build the industry with necessary talent, education, innovative ideas and practices. Various Indian startup stories got started through Digital Media which help in brand visibility. Indian government has played a vital role in starting various startup schemes for women and new entrepreneurs. Within the last decade, India has gone above from

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