Business

WannaCRY Ransomware Facts

Biggest Global Cyber Attack Ever-

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UberEATS, ZOMATO Race To Gobble Up Food Delivery Startup Runnr

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UberEATS, marking its entry into the Indian market this month, is now aggressively moving forward to consolidate its position amidst fierce competition. Zomato is banking on its brand name and consumer trust. Zomato has been aggressively working to reach the threshold level needed to monetise each of its operations

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A Nanotechnology Startup Log 9, Secures Funding From VC Firm GEMs

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Bangalore & Delhi based Nanotechnology startup Log 9 Materials, has secured an undisclosed amount in its Pre-Series A round of funding from Delhi-based micro VC firm, GEMs. The startup was incubated at TIDES, the incubation centre of IIT Roorkee in November 2015. Founded by Akshay Singhal, the company develops nanotechnology driven products that can be

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Fall in Snapdeal Valuation To $1 Bn, Founders To Get $30 Mn Each Post Exit

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After a long haul with the investors, SoftBank. The market leader Flipkart has finally succeeded in his mission – ‘Snapdeal Merger.’ Reported that Flipkart will be merging the Snapdeal entity at a valuation of just $1 Bn. It was reported that Snapdeal has agreed to sign a non-binding Letter of Intent for the merger. The

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High brand visibility certainly adds to high brand Recall

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Higher Brand Recall is a tricky concept and a rather difficult goal to achieve, the best bet is to incorporate the brand into the lives of the customers in a nonchalant manner with the help of branding agencies. Brand recall does not simply necessitate the customer remembering the brand, it is them relating to the brand

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Cable TV Digitization – In Step with Digital India

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When MS Dhoni hit the six to seal India’s World Cup win at Mumbai’s Wankhede Stadium in 2011, it was watched not just by the 42,000+ spectators present in the stadium, but also by a whopping 135 million TV homes across the country in the comfort of their homes. Most of them watched it on

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Why entrepreneurs fail? (even when they have good ideas)

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If I could get a dollar for every idea then there would be no need for me to be an entrepreneur. The point is, an idea in itself has no monetary value. The money becomes real when you perfectly execute it. This requires skill, hard work, patience, networking, leadership and a lot of other things

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How Stories Search makes Snapchat a real-time YouTube

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Snapchat is shifting from a social network limited to content shared by people you follow to an ephemeral, real-time database of whats going on now everywhere. Today Snapchat launched Search for Stories submitted to its public Our Stories. It makes Snapchat as deep as whatever the world is sharing, creating near-infinite rabbit holes to go

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Google launches Marketing Mix Model Partners program for comparing channel performance

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Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners include Marketing Management Analytics, Neustar MarketShare and Nielsen. Partners gain access to Google display, search and video campaign data in a standardized format. The data can then help advertisers compare Google campaign spend and performance to other channels, such

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Here’s all the new stuff in Apple’s latest security document

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Hey guess what? Apple has a new security whitepaper! Apple only releases these things once every few years, and they represent the public’s only window into how iPhones and other Apple products secure the massive amounts of data entrusted to them. Even though Apple hasn’t released a security whitepaper since September 2015 (or since iOS

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