Digital Advertising

WannaCRY Ransomware Facts

Biggest Global Cyber Attack Ever-

Read More

UberEATS, ZOMATO Race To Gobble Up Food Delivery Startup Runnr

18485708_1300433030073083_2427865608672419877_n

UberEATS, marking its entry into the Indian market this month, is now aggressively moving forward to consolidate its position amidst fierce competition. Zomato is banking on its brand name and consumer trust. Zomato has been aggressively working to reach the threshold level needed to monetise each of its operations

Read More

The 5 Rules of Marketing Differently

df 10

When creating marketing content, it’s easy for businesses to focus on the features and benefits they have to sell to their customers. Much of the marketing we see today has the same message: industry-leading, UK’s largest, we specialise in… the list continues. These messages get lost in the broader marketplace, as customers become so accustomed

Read More

Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

He proposed customs duty may be implemented on imported phones after the roll-out of GST In a bid to boost its Make In India initiative, the Indian government may be looking to impose an additional 5-10% customs duty on imported mobile phones, reports The Economic Times. This will essentially drive up the cost of imported

Read More

No content strategy is an island

DI 10

As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that

Read More

Snapchat makes it possible to search for Stories by keywords

snapchat-icon-medium-1920

The change should make it easier for people to discover more content on Snapchat, perhaps leading to more time spent in the app. Want to find Stories about particular places or topics being shared on Snapchat? The company has announced a new search feature that it says will make this possible. In a post today,

Read More

Digital publishers optimistic for the next year

images (5)

Board member confidence on financial prospects improved in Q4 2016, according to research by Association of Online Publishing (AOP) and Deloitte. Growth forecasts increased for the 12 months from December 2016, accompanied by a 28% rise in sponsorship revenue. Publishers have shifted their focus away from cost reduction initiatives towards growing revenue through non-advertising services.

Read More

Top 5 SMS security tips for protecting your customer data during mobile marketing

download (2)

There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy: It’s budget-friendly – you can send messages from 1.9p per message It hits the mark – over 97% of text messages are read within the first four minutes It gets your customers to act – 19% of people

Read More

The Psychology Of Video Advertising

video-marketing1

In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster

Read More

Ready For A Digital Advertising Revamp? Hotstar And Zapr Are Working On It

Capture

Hotstar, one of India’s leading OTT platforms, and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India. In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a

Read More