Digital Advertising

The Psychology Of Video Advertising


In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster

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Ready For A Digital Advertising Revamp? Hotstar And Zapr Are Working On It


Hotstar, one of India’s leading OTT platforms, and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India. In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a

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Digital Advertising In India Will Cross Rs 255 Billion Mark In 2020


Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5%, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. “India is one of the fastest growing advertising

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Why Advertising Budgets Will Shift From TV To Digital


Digital advertising has more going for it today than Television and we are at an inflection point in the allocation of marketing budgets. There’s a lot more that Digital provides which completely tilt the scale in favour of Digital advertising versus TV. Length of the story: What’s better as a storytelling platform than a 30-second

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Facebook Wants A Larger Slice Of The Digital Advertising Pie From India Inc


Facebook India is helping brands translate campaigns and ads on its platforms to business as it seeks to become a more relevant platform for advertisers. This could also translate to larger piece of the fast growing digital advertising pie in India. Facebook also sees the current demonetization helping curb black economy and drive the digital

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Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?


Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network

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Mobile Advertising Needs To Get More Creative & Less Intrusive

mobile marketing

Advertising spends on mobile phones are expected to touch $100 billion globally in 2016 and account for 51% of the total digital ad market but a majority of this is likely to go to large multinational players such as Google and Facebook. Even as that is a matter of concern for local ad-tech startups, a

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5 Ways To Improve Conversions From Your Website And Digital Advertising Efforts


All businesses need to generate leads in order to grow their brand, however, improving sales is often a constant challenge that companies face. For many brands, “sales” is one of the most expensive departments to account for. The lead generation process is far from an inexpensive endeavor, and is quite costly in terms of the

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We’re Building Products and Services to Help Advertisers Identify Frauds in Digital Advertising, says mXpresso Co-Founder and CEO Ampreet Singh


The extensive reach of mobile handsets in the country has seen advertisers pour money into the medium. Ampreet Singh, co-founder and CEO of 6D Global Technologies-funded mXpresso, tells Praveena Sharma that mobile has already cornered around 16% of the total ad spend in digital media because of the precise targeting that is possible through it.

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Snapdeal Launches New Version of Ad Platform


Online marketplace Snapdeal, run by Jasper Infotech Pvt. Ltd, on Monday launched a new version of its advertising platform Snapdeal Ads, which aims to help sellers target shoppers on the site based on behavioural data collated by Snapdeal. By boosting their advertising technology, e-commerce firms in India, including Snapdeal and Flipkart, are hoping to emulate

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