Digital Marketing

The 14 top rated digital marketing techniques for 2017


        The Top 14 marketing techniques in 2017 Let’s now drill down into the key tactics and marketing technology within each of these tactics which will be important in 2017. 1. Content marketing trends Content marketing has been in the top 3 for the last 3 years we have run this post,

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App Usage In India Grows 43%


Usage of mobile applications in India grew 43% in 2016, with entertainment and finance categories witnessing highest traction, as per a study by Yahoo’s Flurry Analytics. “India’s app usage grew 43% year on year. The India app usage grew at 92% during the same period last year (2015),” the ‘State of the App Nation in

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Grow Your Business Manifold With Effective Digital Marketing Approach


Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction. To get the best from digital advertising services, you need to turn to professional firms or agencies. Such agencies specialize in marketing brands and products

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4 Reasons Why Your Business Should Invest In Content Marketing


Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides

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Social Media And Content Marketing For Small Businesses


If you’re trying to market a business in 2017, you almost certainly need some kind of content or social media marketing. There are plenty of effective ways to use content to market small businesses in different industries. And members of our small business community have lots of experience using those different methods. Learn more by

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5 Ways Social Media Has Transformed Tourism Marketing


Social media has fundamentally changed the way that many companies communicate with and market to their target demographics. For the travel and hospitality sector, in particular, the rise of the Internet and the increased popularity of social channels has altered travel marketing. From the way that travelers research potential destinations to the activities that they

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Social Media And Search Take More Than 50 Per Cent Share Of Digital Ad Spend


According to the Dentsu Aegis Network exchange4media Digital Report, which was unveiled today, the Indian advertising industry currently stands at INR 56,398 cr and is expected to grow at a rate of 14% to reach INR 64,488cr by 2017. TV and print contribute to the largest share while digital advertising contributes to 12% of the

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Why Social and Video Are The Dynamic Duo Of Marketing In 2017


Unleashing the Powers of Social + Video The boundaries of social media are endless and the number of people you can reach through it is limitless. The impact social media has on our society can pose many disadvantages, but it presents many advantages for companies. Businesses can build an advantage over their competitors and reach

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How Much Should Small Businesses Spend On Digital Marketing In 2017?


A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size,

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Why SMEs Should Take Digital Marketing Seriously


In today’s digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that is popularly known

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