Online Media

YouTube Tops 1.5 Billion Logged-in Viewers Every Month


YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon. YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in

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Paytm Seeks RBI Licence To Set Up Money Market Fund

Paytm Bank

Paytm, after launching the Payments Bank is now trying to enter the mutual fund space. Founder Vijay Shekhar Sharma has reportedly applied to the RBI for a license to set up a money market fund. A money market fund is a type of mutual fund characterised as one with low-risk, low-return on investment. It usually

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MobiKwik Raising $100 Mn-$150 Mn Round To Catapult It To Unicorn Club


Once The Funding Goes Through, MobiKwik Will Become India’s 12th Unicorn.   MobiKwik is in talks to raise a fresh round of $100 Mn-$150 Mn and this new round will take its valuation to $1 Bn, making it a Unicorn. This development was revealed by co-founder Upasana Taku to TechCrunch. Its close rival Paytm is

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Uber Pilots UberPASS In 4 Metro Cities To Entice More Riders

uber pass

Similar To Ola Select, UberPASS Will Provide Cab Riders With Exclusive Benefits And Discounted Fares Uber India has started the pilot of UberPASS for its riders in selected metro cities. UberPASS service is similar to Ola Select. UberPASS will allow the cab riders to get discounted fares and exclusive benefits. This includes choosing the top-rated

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Ola In Trouble Again, Founders Booked For Playing ‘Pirated Music’ On Ola Play


Cab aggregator Ola is in trouble again, this time for using pirated music on Ola Play. A Bengaluru-based label company Lahari Recording Company has registered a complaint of copyright infringement against Ola’s parent company ANI Technologies. Founders Bhavish Aggarwal and Ankit Bhati are also accused in the complaint, for streaming pirated music via its platform

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Government Fast Tracks Insolvency Resolution Process For Indian Startups


The Insolvency and Bankruptcy Board of India (IBBI) has introduced the fast track insolvency resolution process for small companies. The new norms provide the process of initiating the insolvency resolution till its conclusion by the adjudicating authority. The fast track insolvency resolution regulations came into force on June 14, 2017. As stated by the Ministry

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A Guide To Snapchat Advertising as Self-Serve Tool Officially Opens

Snapdeal Advertising

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday. Brands that can’t afford the types of buys that merit a Snapchat sales rep or that don’t

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WP Engine Launches Content Performance Analytics Tool


WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance. Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so

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LinkedIn Partners With Acxiom For Brand Targeting

LinkedIn Targeting

With its half-billion users worldwide, LinkedIn contains a treasure trove of personal and professional data about businesspeople. A marketer can target people on LinkedIn by their type of business, geography and other factors. Or a brand can export a list of email addresses for its customers and, through LinkedIn’s Matched Audiences, target those customers on

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Facebook Brings Value Metrics to Campaigns to Help Advertisers Target the Best Customers

Facebook Targeting

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value of campaigns. Well, now Facebook can help you with that. Two new features have been launched by Facebook: Value Optimization targeting and value-based Lookalike

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