Why UBER Has A Relationship Problem With Its Customers

UBER Relationship Probelm With Customers

A few years ago, I was taking an early morning flight home from Atlanta. Since it was 5 in the morning, I didn’t feel like standing outside to wait for a taxi, so I decided to use Uber. As with most of my Uber experiences, the car arrived promptly, the driver was courteous and personable

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Dull Marketing Campaigns, No More


In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where

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Reliance Jio’s Fight With Other Telcos Will Boost The Digital India Agenda


Chairman of Reliance Industries Mukesh Ambani would have been delighted to see Jaisalmer’s tourist guide Sahil. Taking advantage of Reliance Jio freebies, Sahil Khan has been using his mobile phone to further his business. He has made a short video of sights at the desert city, which he uses to woo foreign travelers. Before Jio

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Samsung India leaks Galaxy S8 Plus Ahead Of March 29 Launch

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Not(e) really. But, Samsung India has leaked its model number, seemingly confirming that the upcoming Galaxy S8 Plus would be a dual-SIM phablet. The support page for Samsung’s next flagship has gone live ahead of its purported March 29 unveiling – via Samsung India – suggesting it would carry a model number SM-G955FD. The support

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Digital Era: What It Will Take To Seize The Full Gamut Of Digital Opportunities


Businesses in Asia Pacific are investing more in digital than their counterparts around the world and unlocking far greater rewards. Seizing the full gamut of digital opportunities, however, will require a dedication to a digital-first approach and commitment to a changed mind-set that embraces collaboration, new skill acquisition, and a rethinking of the man-machine relationship.

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Saavn Launches Programmatic Audio Advertising In India


Indian music streaming service Saavn (South Asian Audio Video Network) on Thursday announced the launch of programmatic audio advertising in India in partnership with AdsWizz, a technology provider of advertising solutions for the digital audio industry, and Omnicom Media Group, the media services division of Omnicom Group Inc. This will enable brands, including Saavn’s current

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6 Tips To Help You Rise Above The Noise In Social Media


As someone that works in social media, we often hear how “noisy” it is. Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging. If you’re analyzing your data and joining the

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The Necessity Of Mobile Application In The Business Era


As the digitalization has stepped into our lives having everything present at your fingertips is something that has gone ingrained in our brains. Railway ticket booking, air booking, online shopping, online booking of the priest, and almost everything from the needle to an elephant can be sorted through the internet. Initially, it was our desktops

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Facebook and Google Won’t Let Fake News Sites Use Their Ad Networks


The changes still don’t stop the companies from enabling the spread of misinformation. It just got harder for fake-news websites to make money from ads. Within hours of each other on Monday evening, Facebook and Google both announced that sites that intentionally deceive or mislead visitors won’t be allowed to use the internet giants’ advertising

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Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?


Admit it: You did not see Snapchat coming. Conceived and launched in 2011, the messaging service reached 10 million active users by the end of its first year and continued to grow at a rapid pace. It went from a simple messaging application to a full-blown social media app, quickly becoming the go-to social network

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