The Congress is preparing to unleash an online blitzkrieg over the 2nd anniversary of the Modi government. This has come as a bit of a surprise for Congress supporters as social media is considered to be the stronghold of the BJP.
SPECIAL TEAMS TO FIGHT THE BJP ONLINE?
The congress team operates out of 15 Gurudwara Raqab Ganj road, aka, the congress war room. It’s a motley group of 15 people who run this show, apart from collating research.
To take this battle to the Modi camp, they have come up with shadow Twitter handles of various ministries of the central government.
Eight front-line ministries have been targeted, which include Home, HRD, Defence, Railways, Power, MEA, law and Tourism.
These shadow handles will start bringing out the critique of the government post 26 May. Though these twitter handles have been in operation for a year, now a specific mandate has been given to them to display facts and expose Modi government on social media.
NEW RESEARCH TEAMS?
Apart from the team stationed at 15 Gurudwara Raqab Ganj road, two more research teams have been pressed to provide inputs to this team.
Congress has asked Sandeep Dikshit and Rajeev Gowda to head these research teams.
Sandeep Dikshit has a team of three researchers who provide valuable inputs to the social media team. Dikshit says, “It has been a disappointing two years of this government and we will go all out to expose it on all platforms.”
The other team is run by Congress MP Rajiv Gowda. His team consists mostly of students who provide research to the team in the war room.
Interestingly, apart from people in the Congress war room, there are a lot of volunteers for the Congress in social media. Handles like Friends of Congress and many others are propagating the critique of the government.
Spokesperson RPN Singh said, “We are going to tell the people what this government has done and yes we will be big online.”
Sources say that Congress has come up with Hashtags like
The biggest challenge for the Congress will be the performance of the Congress leaders, which leaves a lot to be desired.
HOW TO FIGHT PM MODI’S ONLINE PRESENCE
In the BJP, PM Modi tops the list in outlining his government’s achievements. Not only him, senior Cabinet ministers like Sushma Swaraj and Nitin Gadkari are very active in propagating their government’s policies on twitter.
In addition to this, the BJP recently organised a work shop of its IT force to become force multiplier in spreading the message of the government.
Party president Amit Shah called its IT cell people as “Online Yodhas” who will leave no stone unturned to spread the message of the work done by this government.
For the Congress, which is often dubbed as late starter and less motivated on social media, the biggest challenge will be to counter the narrative of the Modi government.
It’s going to be a very big test for the Congress’ social team.