Denstu Webchutney has bagged the digital creative mandate for chat app Hike following a multi-agency pitch. The account will be handled by the agency’s Delhi office.
Vidur Vyas, vice president – marketing, Hike, said, “Hike is a fun, innovative and young brand with 90 per cent of its 100 million users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going ‘digital only’. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour. The idea is to synergise together towards building effective strategies for better customer engagement. It’s the age of digital media, and a strong digital presence is the need of the hour.”