The Psychology Of Video Advertising

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In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster

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Ready For A Digital Advertising Revamp? Hotstar And Zapr Are Working On It

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Hotstar, one of India’s leading OTT platforms, and Zapr Media Labs, a Bangalore based media tech company, today announced a strategic partnership to drive the next wave of mobile audience analytics in India. In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a

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Digital Advertising In India Will Cross Rs 255 Billion Mark In 2020

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Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5%, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. “India is one of the fastest growing advertising

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Why Advertising Budgets Will Shift From TV To Digital

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Digital advertising has more going for it today than Television and we are at an inflection point in the allocation of marketing budgets. There’s a lot more that Digital provides which completely tilt the scale in favour of Digital advertising versus TV. Length of the story: What’s better as a storytelling platform than a 30-second

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Facebook Wants A Larger Slice Of The Digital Advertising Pie From India Inc

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Facebook India is helping brands translate campaigns and ads on its platforms to business as it seeks to become a more relevant platform for advertisers. This could also translate to larger piece of the fast growing digital advertising pie in India. Facebook also sees the current demonetization helping curb black economy and drive the digital

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