WannaCRY Ransomware Facts

Biggest Global Cyber Attack Ever-

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UberEATS, ZOMATO Race To Gobble Up Food Delivery Startup Runnr

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UberEATS, marking its entry into the Indian market this month, is now aggressively moving forward to consolidate its position amidst fierce competition. Zomato is banking on its brand name and consumer trust. Zomato has been aggressively working to reach the threshold level needed to monetise each of its operations

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The 5 Rules of Marketing Differently

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When creating marketing content, it’s easy for businesses to focus on the features and benefits they have to sell to their customers. Much of the marketing we see today has the same message: industry-leading, UK’s largest, we specialise in… the list continues. These messages get lost in the broader marketplace, as customers become so accustomed

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Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

He proposed customs duty may be implemented on imported phones after the roll-out of GST In a bid to boost its Make In India initiative, the Indian government may be looking to impose an additional 5-10% customs duty on imported mobile phones, reports The Economic Times. This will essentially drive up the cost of imported

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No content strategy is an island

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As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that

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