Digital India: India Set To Bring Internet In Over 150,000 Villages

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Prime Minister Narendra Modi has decided that black money circulation should stop. However it can be controlled if we use digital methods of transaction. ‘Digital India’ is a large scale and ambitious project right now. But to make Digital India a reality, every nook and corner of the country including the villages need to have proper

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Why SMEs Should Take Digital Marketing Seriously

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In today’s digital era, having an online presence for a business is a critical requirement. If you are not online, you do not exist. However, a lot of enterprises and business owners today still feel that they do not need to know about digital marketing. If you belong to the strata that is popularly known

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Digital Era: What It Will Take To Seize The Full Gamut Of Digital Opportunities

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Businesses in Asia Pacific are investing more in digital than their counterparts around the world and unlocking far greater rewards. Seizing the full gamut of digital opportunities, however, will require a dedication to a digital-first approach and commitment to a changed mind-set that embraces collaboration, new skill acquisition, and a rethinking of the man-machine relationship.

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Saavn Launches Programmatic Audio Advertising In India

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Indian music streaming service Saavn (South Asian Audio Video Network) on Thursday announced the launch of programmatic audio advertising in India in partnership with AdsWizz, a technology provider of advertising solutions for the digital audio industry, and Omnicom Media Group, the media services division of Omnicom Group Inc. This will enable brands, including Saavn’s current

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Jio’s Promotional Free Data Plans Fuel Facebook’s Q4 Growth In India

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Facebook posted fourth quarter revenue of $8.81 billion, which includes $1.35 billion from the Asia region, sharply higher than the $5.84 billion it posted a year ago. The free data offer rolled by billionaire Mukesh Ambani’s Reliance Jio Infocomm has contributed significantly to Facebook’s strong fourth quarter numbers, with India being the social media giant’s

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Apple Posts All-Time Record Revenue In India

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Apple CEO Tim Cook said the company posted all-time record revenue in India in the October-December quarter despite the demonetisation move which created lot of economic pressure. The chief of the iconic US-based makers of iPhone and iPads added the impact of demonetisation has not worked its way and the company continues to place its

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Digital Advertising In India Will Cross Rs 255 Billion Mark In 2020

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Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5%, a CII-KPMG report said. According to industry estimates, digital advertising in the country is projected to be at Rs 7,044 crore by end of 2016. “India is one of the fastest growing advertising

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Digital Is The New ‘Normal’ When It Comes To Marketing

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Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, AT cii National Marketing Summit, which brings out information on Indian digitization and the shift from traditional to digital marketing. The report estimates that, India is one of the fastest growing advertising markets globally

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Mastercard Eyeing To Tap Growing Indian E-Commerce Market

In this photo illustration a detail of a Mastercard credit card showing the logo of the card in London, Friday, Sept. 9, 2016. Britain's former financial services watchdog is suing MasterCard for 14 billion pounds ($18.6 billion), alleging the firm slapped excessive charges on millions of transactions. Law firm Quinn Emanuel filed the suit Thursday at the Competition Appeal Tribunal on behalf of Walter Merricks, a former financial services ombudsman. (AP Photo/Alastair Grant)

Identifying India as one of the “fastest” growing e-commerce nations, a leading global credit card company has said it will increase its investments in the country where it has already grown by 30 per cent in the last two years. “India is one of the top priorities in the region. We have increased our investments

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Indian Startups And Entrepreneurs Get A Big Boost From India, UK Governments With Tech Rocketship Awards

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Hundreds of startups and entrepreneurs were given a platform to pitch their ideas and win global recognition through the Tech Rocketship Awards, backed by the UK’s Department for International Trade. Through Tech Rocketship, governments of both countries are laying a strong foundation for startups and entrepreneurs, and nurturing them to build a stronger company. Last

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