Are UberPool, Ola Share Illegal? Karnataka To Become First State To Ban Ride-Sharing In India


Uber and Ola offer seamless means of commute to people with cost-effective options like ride-sharing. While riders benefit by saving up to 50 percent on their total transportation cost compared to riding alone, some government officials find the service illegal. Karnataka Transport Minister MK Ayyappa has deemed ride-sharing services from Uber and Ola as illegal.

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Instagram Confirms Live-Streaming Coming To All Users This Week


Instagram has confirmed that their new live-streaming option will be rolled out to all users this week. “Today we’re excited to share that live video on Instagram Stories — a new way to connect with your friends and followers right now — will be rolling out to our entire global community over the next week. From real-time

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Flipkart Republic Day Sale Kicks Off Tuesday; Early Deals and Apple Combo Offers Detailed


Flipkart has announced a ‘Republic Day Sale’ on the online marketplace that will commence on Tuesday (12am IST) and will continue through Thursday (11:59pm IST). Interestingly, the website is asking users to vote for their favourite products by adding them to their wishlist and says that it will provide customers with the best deals on

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Blackberry To Bring Crisis Communication Platform To India


Canadian smartphone and enterprise software maker BlackBerry is bringing its secure networked crisis communication platform in India, seeing good potential for it in the background of events like Chennai Cyclone that hurt connectivity in the city. Having initiated discussions with enterprises for potential deployments, Blackberry will initiate pilot projects with some enterprises within a month,

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Why Advertising Budgets Will Shift From TV To Digital


Digital advertising has more going for it today than Television and we are at an inflection point in the allocation of marketing budgets. There’s a lot more that Digital provides which completely tilt the scale in favour of Digital advertising versus TV. Length of the story: What’s better as a storytelling platform than a 30-second

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Google Now Allows You To ‘Search’ Without Internet


Google on Wednesday said that it will allow smartphone users to “search” for something even when there is no internet connection in the phone. Now of course, there is a catch here. Google, irrespective of its brilliant engineers, cannot defeat the laws of physics and return the search results from the web when there is

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These SEO Trends in 2017 Will Rule The Digital Marketing


We are in 2017 now. Search Engine Optimization has grown up with lighting speed. This is the time to check your Digital Marketing tactics once again. Many things have changed in last few years, and many going to change this year. What are the SEO trends in 2017? 1. Mobile search We are living in

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India’s Digitization Offers New Opportunities For Indian Marketers


Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region’s most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy. Lucy Aitken, Case Study Editor at Warc, comments, “We’ve scrutinised the data of more than 200 entries to the 2016 Warc Prize

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Exciting Times For Mobile Marketers In India!


Lately, there has been a surge across various dimensions  of the mobile ecosystem which resulted in the need for a comprehensive report covering the mobile marketing arena. After understanding the requirement of the marketers, the report was prepared by MMA in collaboration with GroupM, Madhouse and other partners. Mumbai: It is not just 2016 but 2015

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6 Tips To Help You Rise Above The Noise In Social Media


As someone that works in social media, we often hear how “noisy” it is. Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging. If you’re analyzing your data and joining the

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