Xiaomi Redmi Note 4 Likely To launch in India On January 19


It’s been widely reported that Xiaomi is planning on launching the Redmi Note 4 smartphone in India. Today, the company has sent out media invites for a launch event in New Delhi on January 19. Though the invite doesn’t really mention what’s in store for the event, going by the rumors, it could be the

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Here Are 8 Interesting Digital Marketing Stats From This Week


The first week of 2017 didn’t disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check out the eight data points below that grabbed our attention: 1. Apple-install  After entering the app-install space in the fall, Apple now says that 50

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Google To Help Indian Small And Medium Business Market Ride The Digital Highway


Intensifying its efforts to capture the small and medium business market in India, Google on Wednesday announced two new initiatives, to train and help SMBs capitalize on the digitization wave. Pichai announced the launch of new tools, training and support systems for SMBs in India. Digital Unlocked is a training programme in association with industry

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Led by Alibaba Group, More Chinese Investment Continues To Flow Into Indian Startups


Lately, there is a bit of China in some of the top Indian startups, from e-commerce platform Snapdeal and mobile wallet giant Paytm to ride sharing company Ola and travel portal MakeMyTrip. In the last year or so, India’s startups have seen an influx of investments from China’s top technology firms Alibaba and Tencent. The biggest

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BHIM App Top-Ranked On Google Play, But How Well Is It Working?


In order to boost the adoption of UPI (Universal Payments Interface) as a tool for digital transactions, NCPI (National Payments Corp. of India) has a new mobile app called BHIM (Bharat Interface for Money). It is available for download only in Google Play Store, which means you can use it only if you have an

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Google To Launch Smartwatches In 2017


Putting end to months-long rumours, Google has officially confirmed its upcoming smartwatches. The company will be launching its smartwatches early next year. Google’s product manager of Android Wear Jeff Chang told The Verge that the company will launch two smartwatches next year. Chang said that the Google smartwatches will be powered by Android Wear 2.0.

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Fund Transfer via Feature Phones Set To Get Easier


Starting next month, anyone with a mobile will be able to transfer funds by merely using the mobile number of the recipient. The National Payments Corporation of India (NPCI) has integrated the *99# messaging-based mobile banking service with its Unified Payments Interface (UPI), allowing transfer of money with minimum details. Currently, feature phones are not

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Digital Measurement: Why It Is Important Today


Measuring the digital medium should be of utmost priority, as digital has changed the entire ecosystem. Earlier, the mediums of consumption were television, print, radio and outdoor. But there is a huge chunk of the audience today which is consuming this same content on mobile phones, laptops, desktops, tablets and other devices. Digital offers great

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Post Demonetization, Which Digital Payment Method To Use? Here’s How To Choose


Since November 8, every Indian has only one thing on mind: the dilemma of choosing a safe, secure, convenient and cashless payment option. Currently available cashless payment systems include credit/debit cards, e-wallets such as Paytm, Unified Payment Interface (UPI), IMPS, USSD, RTGS, and NEFT. Which one should you use and for what kind of transactions?

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Aadhaar Payment App Set To Simplify Digital Transactions


The government is coming up with an ‘Aadhaar Payment App’ that could silence digital payments critics. The new app would do away with plastic cards and the point of sale machines once believed to be essential for a less cash society. The app, to be launched on December 25, would also eliminate the fee payments

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