Facebook Brings Value Metrics to Campaigns to Help Advertisers Target the Best Customers

Facebook Targeting

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value of campaigns. Well, now Facebook can help you with that. Two new features have been launched by Facebook: Value Optimization targeting and value-based Lookalike

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Why UBER Has A Relationship Problem With Its Customers

UBER Relationship Probelm With Customers

A few years ago, I was taking an early morning flight home from Atlanta. Since it was 5 in the morning, I didn’t feel like standing outside to wait for a taxi, so I decided to use Uber. As with most of my Uber experiences, the car arrived promptly, the driver was courteous and personable

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Apple Adds Indoor Mapping For Malls & Airports, Do Not Disturb Mode


Apple has been developing indoor location and mapping for several years. Now the company is finally sharing the fruits of that effort in Maps for iOS 11. Among the dizzying array of announcements Monday at Apple’s developer conference, the company showed off an updated Apple Maps that includes indoor location for shopping malls and airports.

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Flipkart, Amazon Announce 80% Discount Sale Before GST Kicks In


Triggered by the GST levy, ecommerce platforms such as Flipkart and Amazon India are offering upto 80% discount on apparels and furniture. According to the rates announced by the GST Council for the textiles industry, garments priced over INR 1,000 will be taxed higher. While ready-made clothing below this price will be taxed at 5%,

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Facebook Adds Templates For Canvas Ads, Extends iAd-Like Format To Collections

Facebook Ads Canvas Template

Almost two years after Facebook debuted its fast-loading, iAd-like Canvas ad format, the company continues to make the creation of its showiest ad product less of a production and more of a plug-and-play and to extend its application beyond raising brand awareness to pushing sales. On Tuesday, Facebook rolled out three templates that self-serve advertisers

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Amazon India Fuels Its Logistics Vertical With $32 Mn

Amazon Logistics

With rivals Flipkart and Paytm filling their war chest with more funds, Amazon has further infused $32 Mn (INR 207 Cr) in Amazon Transportation Services, the logistics arm of Amazon India. The company had earlier invested $10 Mn (INR 67 Cr) in the logistics platform, in September 2016. As per documents filed with the Registrar

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On Building A Great Founding Team: Startup 101


There’s been a lot written about the individual characteristics of what makes a great founder, but a lot less about what makes a great founding team and how that’s different from a great founding CEO. I think we’ve been imprecise in defining three different roles. In doing so we’ve failed to help founders understand what

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Alibaba Acquires Majority Stake In Indian Ticketing Startup TicketNew

Alibaba TicketNew

Alibaba Pictures, the entertainment unit of China’s ecommerce major Alibaba Group, has reportedly acquired a majority stake in Chennai-based TicketNew for an undisclosed amount. Post acquisition, Alibaba will have four representatives on TicketNew’s board and the firm’s promoters will have two of their representatives. TicketNew founder and CEO Ramkumar Nammalvar will continue to spearhead the

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Airtel Business Launches New Digital Platform, Allows SMBs Internet Plans Without Data Caps


Indian telecom giant Bharti Airtel’s enterprise solutions vertical, Airtel Business is now providing internet plans to the companies, without any data caps, via its newly launched digital platform. The move on Airtel’s part comes to aid the development of Small and Medium Businesses (SMBs) and startups in the country. Commenting on the development, Ashok Ganapathy,

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After Conquering Ecommerce In India, Flipkart May Soon Venture Into Financial Services

Flipkart and snapdeal merger

Snapdeal’s acquisition is not the only star under the belt of homegrown ecommerce marketplace Flipkart. As per a recent report, after establishing a strong foothold in ecommerce in India, the online marketplace is in talks to offer financial products to overtake loan companies. The Bengaluru-headquartered company has also created a team for financial services and

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