ICICI Bank says open to investing in fin tech startups in India


Country’s largest private sector lender ICICI Bank today said it is open to investing in startups in the financial technology space even though it has not earmarked a dedicated corpus for the investments. “We are looking whether we should also invest in these companies and if there is an opportunity and if there is a

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PayTM With Other Investors Pump $10Mn In Auto-rickshaw Hailing Startup Jugnoo


India’s largest mobile payments and commerce platform, Paytm has led the Series B funding of $10 million (nearly Rs 66.53 crore) in the Chandigarh-based auto-rickshaw hailing startup Jugnoo. Out of the $10 million Jugnoo has received, $5 million (nearly Rs 33.3 crore) is pumped by Paytm and the remaining from other existing investor snow leopard

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Facebook Ads See Strong Engagement in India and Southeast Asia


Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from advertising automation firm Nanigans, India and the countries of Southeast Asia delivered some of the strongest results. In India, Nanigans reported a Facebook ad clickthrough rate (CTR) of 2.1%, higher

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Indian companies focus more on digital investments globally: Survey


36% of Indian companies are focussing digital investments on marketing. Indian companies are focussing more on digital investments in marketing and IT compared to their global counterparts, but less on operations and customer experience, a global survey has said. “Thirty six per cent of Indian companies are focussing digital investments on marketing versus 27% globally while

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PM Modi to launch National Agriculture Market portal to connect e-mandis


Prime Minister Narendra Modi to launch National Agriculture Market portal to connect e-mandis on the 125th birth anniversary of Bhim Rao Ambedkar. Prime Minister Narendra Modi will launch National Agriculture Market portal to connect e-mandis in several states at a function in the national capital on the 125th birth anniversary of Bhim Rao Ambedkar today

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PM Modi asks officials to speed-up housing, digital India schemes


New Delhi: Prime Minister Narendra Modi on Saturday directed officials to expedite implementation of the government’s promise for housing for all as also to provide broadband to all gram panchayats to facilitate e-governance.   The directions were issued while he reviewed the progress of key infrastructure sectors in the country, including power, oil and gas,

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Digital India, a $1 trillion business opportunity: Prasad


Mumbai: The government’s Digital India initiative is a $1 trillion business opportunity across IT and IT-enabled services, telecom and electronics manufacturing, Communications Minister Ravi Shankar Prasad said here on Wednesday. “Nearly $400 billion will be added from the electronics manufacturing, including mobile phones, solar panels etc., while $350 billion opportunity will be presented by the IT

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Making The Most Of Google Analytics Audiences Within Your Search Campaigns


Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to remember what our campaigns looked like without them. Did we just… use the same bid for everyone? Madness. Things got even more exciting in June 2015, when Google announced they were allowing Google Analytics

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Want real results from social? Start paying.


Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The cash money associated with a click on Twitter. Maybe it means very little. According to The CMO Survey, 40 percent of CMOs say that social media is underperforming relative to the

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How to adjust SEO strategy to Google’s new SERP ad layout


  Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads

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