The News Minute Is The Latest Indian Digital Media Startup To Get Funded


  In what could easily be called one of the most rewarding year for India’s used-to-be-outdated digital media segment, another startup in this domain is getting investor backing today. The News Minute, a startup that creates news content focused on the southern part of the nation, has raised an undisclosed amount of funding from Quintillion

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Most Small-Business Owners Buy These 5 Digital Marketing Myths


Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a digital marketing company, I often hear many small business owners who are under the impression that these myths are true. Regardless of whether you’re a startup or a local business, it’s important to understand fact and

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All You Need To Know About PM Modi’s Startup Scheme for SC, ST And Women


After launching the Start Up India scheme in January 2016, Prime Minister Narendra Modi on April 5 launched the Stand Up India initiative at Noida to promote entrepreneurship among the Scheduled Castes, Scheduled Tribes, and Women, by facilitating loans in the range of Rs. 10 Lakhs to Rs. 100 Lakhs. With the aim to empower

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In Partnership With BMC, Ola Launches 5,100 E-Rickshaws


In partnership with Bhartiya Micro Credit (BMC), Ola has launched its new service where the users will be able to book electric rickshaws from the app. Expanding its platform from cars to bikes to boats, Ola will now share its platform with 5,100 e-rickshaws. As a part of Stand-up India initiative, the service was launched

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E-learning – a stepping stone in the making of Digital India


Traditional classrooms are being replaced by interactive whiteboards with projectors and speakers all over the country. The computer-based and Internet-based method of learning means that new technology is being introduced enhance learning. Various public and private sector players are now looking to transform education with e-learning and free schools from their rigid teaching methodologies. They

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Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads

AdGooroo analyzed the impact of Google eliminating text ads in the right rail on desktop search results, with a focus on retail keyword, and on travel industry keywords, analysis of the two tell similar stories. The data shows a reduction in the number of advertisers competing for specific keywords and a slight increase in cost

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Foodpanda’s new service to refund customers if delivery fails within 45 mins

Foodpanda has launched an “Express Guarantee” service that promises its customers a refund if it fails to deliver an order within 45 minutes.  The service is currently being tested in Delhi NCR , and after a week of operations, the company plans to introduce it in Pune as well. The ‘Express Guarantee’ service will be

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Indian marketers are serious about digital media

social network, communication in the global computer networks

Indian marketers have the highest level of confidence in their digital abilities compared to their Asia Pacific (APAC) counterparts, according to the Adobe-CMO Council APAC Digital Marketing Performance Dashboard report. An Indian marketer’s confidence in digital media stands at 42 per cent followed by Australia and Singapore at 37 per cent and 29 per cent, respectively. This could be spurred

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Social media and digital transactions may soon determine your Cibil score


MUMBAI: Credit Information Bureau (Cibil), India’s oldest and biggest credit information company, is in talks with the government to broaden the ambit of the Credit Information Act that will allow it to use alternative sources of data for deciding the credit worthiness of loan applicants. “As of now, we are tied up by the Credit

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Government’s Anti-Startup, Anti-Digital Move: 6% Equalisation Levy On Digital Advertisements in India

digital adv

At a time when India is riding on a startup & digital wave, Government has decided to punish those who attempt to embrace the new digital media. In a move which has been hailed as ‘greedy’, Government will now charge an equalisation levy of 6% on digital advertisements purchased by Indians. This is a smart, cunning move, as Government

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