Fall in Snapdeal Valuation To $1 Bn, Founders To Get $30 Mn Each Post Exit

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After a long haul with the investors, SoftBank. The market leader Flipkart has finally succeeded in his mission – ‘Snapdeal Merger.’ Reported that Flipkart will be merging the Snapdeal entity at a valuation of just $1 Bn. It was reported that Snapdeal has agreed to sign a non-binding Letter of Intent for the merger. The

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What the Arrival of 5G means to Everyone ?

5G Revolution

Some carriers have jumped the gun, claiming they already offer 5G. This is a blatant lie. It’s actually only a faster and better version of current 4G LTE technologies. The advertising lies got so bad that the U.N. had to step in. For every “G”, the mobile world (manufacturers, carriers, tower operators, etc.) have to

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BPL Cuts Ties With Flipkart, Joins Amazon Instead

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popular consumer electronic brand BPL has ended its three-year partnership with ecommerce retailer Flipkart. The duration of the agreement was till 2018. As per a Mint report, BPL has just launched its products on Amazon India to sell large appliances such as TVs, air-conditioners, washing machines and more. There is no concrete proof yet on from

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Why Entrepreneurs Need To Do A Premortem Before They Start Up

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Most entrepreneurs are in love with their business plan. They are convinced that what they’re doing will be so profitable that they fail to think about what can go wrong. This can be tragic, especially when you factor the time and energy which they have invested in a company which is doomed to fail, simply

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Why It Is About Innovation And Implementation In Startups

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One of the virtues which are highly regarded in the startup ecosystem is innovation and creativity. Everyone looks up to original thinkers and we want our students to come up with brilliant new ideas so that they can translate them into successful businesses.   Innovation Needs To Be Backed By Implementing The truth is that

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Odisha State Government Launches Web Portal For Startups

Odisha-MSME

In line with PM Narendra Modi’s ‘Startup India, Standup India’ initiative, several states have launched their Startup Policy in the last two years. Odisha is the new rising star among these governments. Afterannouncing its startup policy in August 2016, the government has now launched a web portal for startups. the portal aims at “promoting ease

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The 5 Rules of Marketing Differently

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When creating marketing content, it’s easy for businesses to focus on the features and benefits they have to sell to their customers. Much of the marketing we see today has the same message: industry-leading, UK’s largest, we specialise in… the list continues. These messages get lost in the broader marketplace, as customers become so accustomed

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Dull Marketing Campaigns, No More

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In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where

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The Content Funnel: Targeting Customers with the Right Content at the Right Time

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The Content Marketing Institute recently revealed that – despite more than three quarters (76%) of B2C marketers reporting that they have implemented a content marketing strategy- less than half of marketers (36%) said their content strategy was effective in achieving their goals. Unsurprisingly, the story was no different for B2B marketers. Considering successful content marketing strategies are

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Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

Imported mobile phones In India to get costlier as govt looks to impose 5-10% customs duty

He proposed customs duty may be implemented on imported phones after the roll-out of GST In a bid to boost its Make In India initiative, the Indian government may be looking to impose an additional 5-10% customs duty on imported mobile phones, reports The Economic Times. This will essentially drive up the cost of imported

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