UberEATS, ZOMATO Race To Gobble Up Food Delivery Startup Runnr


UberEATS, marking its entry into the Indian market this month, is now aggressively moving forward to consolidate its position amidst fierce competition. Zomato is banking on its brand name and consumer trust. Zomato has been aggressively working to reach the threshold level needed to monetise each of its operations

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A Nanotechnology Startup Log 9, Secures Funding From VC Firm GEMs


Bangalore & Delhi based Nanotechnology startup Log 9 Materials, has secured an undisclosed amount in its Pre-Series A round of funding from Delhi-based micro VC firm, GEMs. The startup was incubated at TIDES, the incubation centre of IIT Roorkee in November 2015. Founded by Akshay Singhal, the company develops nanotechnology driven products that can be

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Fall in Snapdeal Valuation To $1 Bn, Founders To Get $30 Mn Each Post Exit

Flipkart and snapdeal merger

After a long haul with the investors, SoftBank. The market leader Flipkart has finally succeeded in his mission – ‘Snapdeal Merger.’ Reported that Flipkart will be merging the Snapdeal entity at a valuation of just $1 Bn. It was reported that Snapdeal has agreed to sign a non-binding Letter of Intent for the merger. The

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What the Arrival of 5G means to Everyone ?

5G Revolution

Some carriers have jumped the gun, claiming they already offer 5G. This is a blatant lie. It’s actually only a faster and better version of current 4G LTE technologies. The advertising lies got so bad that the U.N. had to step in. For every “G”, the mobile world (manufacturers, carriers, tower operators, etc.) have to

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BPL Cuts Ties With Flipkart, Joins Amazon Instead


popular consumer electronic brand BPL has ended its three-year partnership with ecommerce retailer Flipkart. The duration of the agreement was till 2018. As per a Mint report, BPL has just launched its products on Amazon India to sell large appliances such as TVs, air-conditioners, washing machines and more. There is no concrete proof yet on from

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Why Entrepreneurs Need To Do A Premortem Before They Start Up


Most entrepreneurs are in love with their business plan. They are convinced that what they’re doing will be so profitable that they fail to think about what can go wrong. This can be tragic, especially when you factor the time and energy which they have invested in a company which is doomed to fail, simply

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Why It Is About Innovation And Implementation In Startups


One of the virtues which are highly regarded in the startup ecosystem is innovation and creativity. Everyone looks up to original thinkers and we want our students to come up with brilliant new ideas so that they can translate them into successful businesses.   Innovation Needs To Be Backed By Implementing The truth is that

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Odisha State Government Launches Web Portal For Startups


In line with PM Narendra Modi’s ‘Startup India, Standup India’ initiative, several states have launched their Startup Policy in the last two years. Odisha is the new rising star among these governments. Afterannouncing its startup policy in August 2016, the government has now launched a web portal for startups. the portal aims at “promoting ease

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The 5 Rules of Marketing Differently

df 10

When creating marketing content, it’s easy for businesses to focus on the features and benefits they have to sell to their customers. Much of the marketing we see today has the same message: industry-leading, UK’s largest, we specialise in… the list continues. These messages get lost in the broader marketplace, as customers become so accustomed

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Dull Marketing Campaigns, No More


In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where

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