The 14 top rated digital marketing techniques for 2017

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        The Top 14 marketing techniques in 2017 Let’s now drill down into the key tactics and marketing technology within each of these tactics which will be important in 2017. 1. Content marketing trends Content marketing has been in the top 3 for the last 3 years we have run this post,

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Global investors keener now to invest in Indian real estate

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International investors are keen to invest in Indian real estate now more than ever before due to the enhanced liquidity and transparency it offers, a top global real estate expert said. “The outside view is more positive than the inside view on what I hear from Indian entrepreneurs, who are much more critical about the

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App Usage In India Grows 43%

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Usage of mobile applications in India grew 43% in 2016, with entertainment and finance categories witnessing highest traction, as per a study by Yahoo’s Flurry Analytics. “India’s app usage grew 43% year on year. The India app usage grew at 92% during the same period last year (2015),” the ‘State of the App Nation in

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Digital India: Soon, Enjoy Wi-Fi Services At 500 Remote Railway Stations

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Aiming to provide connectivity in remote areas, Railways will set up Wi-Fi hotspot kiosks at about 500 stations and help people access an array of online services, including various government schemes. Christened as Railwire Saathi, the Wi-Fi kiosks will function like a PCO for Digital India and enable people to use services like e-commerce, online

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Grow Your Business Manifold With Effective Digital Marketing Approach

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Business growth is directly proportional to profits recorded. Traditional marketing approaches are fading away. However, you can now count on current digital marketing methods for your business to gain traction. To get the best from digital advertising services, you need to turn to professional firms or agencies. Such agencies specialize in marketing brands and products

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Skill-Building Is Key To Turning Into A Digital Economy

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Today the digital technologies have become the foundation of innovation, disruption and widespread transformations happening globally, while at the same time it is drastically changing the social, economic and business landscapes across the globe. There is no doubt that, technology will continue to shape and redesign the world and will be the cause of what

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12 Projects You Should Know About Under The Digital India Initiative

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To increase the digital connectivity and to make governance more transparent, Digital India initiative has launched some amazing projects. Here are 12 of them: Digi Locker – This service was launched as one of the most important facility for storing crucial documents like Pan Card, Voter Id, Driving License, BPL Card, education certificates, etc. in

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IBM Technology To Send Weather Alert Without Net Connectivity

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IBM and The Weather Company, an IBM Business, today announced the launch of the Mesh Network Alerts technology in India. The mobile alerting platform can deliver weather and disaster alerts to remote places without Internet. Designed for low bandwidth environments, the Mesh network technology enables people in low internet connectivity area to exchange messages. The

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The Psychology Of Video Advertising

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In a 2016 study of marketing professionals and online consumers, 88% of marketers stated video was an important part of their marketing strategy, while 69% of online consumers said they would rather watch a video than read a product explanation. In a different study, statistics prove that businesses using video grow company revenue 49% faster

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4 Reasons Why Your Business Should Invest In Content Marketing

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Not sure if content marketing is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink your stance. Seth Godin famously said, “Content marketing is the only marketing left,” and for good reason. Creating your own content provides

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