Paytm Mall Beats O2O Model In Ecommerce Market

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Paytm mall beats O2O model Rs 4,000 crore. Paytm mall is not selling through the online platform and a branded shoe retailer in Delhi with partnership Paytm Mall few months last during the festive season this company partnership with Paytm Mall three months ago. The newest entrant in the e-commerce market Paytm Mall is betting big on its online-to-offline model which allows customers to get the online discounts in an offline store as well.

The two retailers are among the 75 shopkeepers across 10 cities that clocked more than Rs 1 crore in the recent round of festive sales during Dussehra by joining hands with Paytm Mall. Paytm Mall is planning to close the new round of funding by end of this year and is talking to financial investors from Asia and the US,” said one of the persons.

Last year, during the festive season their business suffered as they were unable to match the deep discounts offered by online players they said. The company’s QR Codes have also supported the partner retailers in managing the ongoing festive rush by driving seamless discovery and payments for customers at their offline stores said Amit Sinha chief operating officer at Paytm Mall.

Some of the categories that have done well on Paytm Mall are appliances because of the high cashback offers and also because of their O2O model which gave them a good boost,” said the analyst quoted above who believes that Paytm Mall and ShopClues are competing for the third place in this market.

It is arguably at this stage tapping its wallet transacting customers and turning them towards the marketplace more than attracting consumers away from Flipkart and Amazon. There is a small percentage of deal-seeking consumers who may shift temporarily due to the cash back but it won’t be a long-term play.

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