In what could easily be called one of the most rewarding year for India’s used-to-be-outdated digital media segment, another startup in this domain is getting investor backing today.
The News Minute, a startup that creates news content focused on the southern part of the nation, has raised an undisclosed amount of funding from Quintillion Media. The amount raised will be used for marketing content to a wider range of audience and for brand building.
As a part of this deal, Ritu Kapur and Raghav Bahl, co-founders of Quintillion Media will join the company’s board. Raghav Bahl is the founder & former MD of Network 18.
Commenting about the investment, Ritu Kapur, CEO of Quintillion Media, said,
The kind of access News Minute has to news and content from southern states is a huge value-add to us. We have been looking very closely at them for quite some time and we have been very impressed with the quality of their content, the strength of their editorial and the spectrum of content that they were getting.
The News Minute was founded in 2014 by Chitra Subramaniam, Dhanya Rajendran and Vignesh Vellore. It is a news and media digital platform which is fully focused on the southern states of India, which includes Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana.
Commenting about this development, Vignesh Vellore said,
Our aim is to merge traditional journalism with the latest developments in the digital space. We want to focus on UI
so as to keep the audience more engaged with the content we publish. We are also looking at using tools to improve performance and loading aspect especially with low-bandwidth connections.
Earlier, NewsInShorts raised $20 million in Series B round. Prior to that, it had raised $4 millionin Series A round from Tiger Global. Other digital media startups which have raised funding includes ScoopWhoop, PopXO, YourStory, etc.