WhatsApp has been working on a Business version of the app for quite some time now. The business version aims at small and mid-size businesses and how it can effectively help to communicate with the customers. Users will remember that when WhatsApp had announced Business services were coming to the messaging platform, it had asked for a survey.
Only businesses which have been approved via this survey can access this separate app for now. For now, the Whatsapp Business app has been made available for download as an apk file and is being presently tested by the early testers. Apk for WhatsApp Business is listed on the Apk Mirror, and the users can try out the Business version of the Whatsapp app if their business has been approved for testing.
The business owner can register a different mobile number for this particular app, according to the instructions. The WhatsApp Business app will have a setting for the Business where the account manager will be able to see the messages sent to customers, though the kind of analytics around it is basic.
The Whatsapp for the Business app will function someway similar to the normal Whatsapp app. The users of the Business app can manage a personal and business WhatsApp account and can run the personal and business WhatsApp simultaneously. There’s also the option of setting up business details like the website, address, along with an Away Message which will be auto-delivered to customers.
Given WhatsApp has 1.2 billion users, this will mean a big change, especially in the Indian market where the company has more than 200 million active users. WhatsApp has said it will allow users the option of blocking any service on the app and thus keeping out potential spam. The new Business angle could mean a major revenue source for WhatsApp, which is the world’s biggest instant messaging app.